Apr 07, '07
Professor at one of the IIM's was explaining marketing concepts to the
Students: -
1 You see a gorgeous girl at a party. You go up to her and say: "I am
very rich. Marry me!" - That's Direct Marketing
2 You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says: "He's very
rich. Marry him." - That's Advertising
3 You see a gorgeous girl at a party. You go up to her and get her
telephone number. The next day, you call and say: "Hi, I'm very rich.
Marry me." - That's Telemarketing
4 You're at a party and see gorgeous girl. You get up and straighten
your tie, you walk up to her and pour her a drink, you open the door
(of the car) for her, pick up her bag after she drops it, offer her
ride and then say: "By the way, I'm rich. Will you marry me?" - That's
Public Relations
5 You're at a party and see gorgeous girl. She walks up to you and
says: "You are very rich! Can you marry! Me?" - That's Brand
Recognition
6 You see a gorgeous girl at a party. You go up to her and say: "I
am very rich. Marry me!" She gives you a nice hard slap on your face .
- That's Customer Feedback
7 You see a gorgeous girl at a party. You go up to her and say: "I
am very rich. Marry me!" And she introduces you to her husband. -
That's demand and supply gap
8 You see a gorgeous girl at a party. You go up to her and before
you say anything, another person comes and tells her: "I'm rich. Will
you marry me?" and she goes with him - That's competition eating into
your market share
9 You see a gorgeous girl at a party. You go up to her and before
you say: "I'm rich, Marry me!" Your wife arrives. - That's restriction
for entering new markets
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