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Love potions in our future, neuroscientist says
Tom Spears, The Ottawa Citizen
Published: Thursday, January 08, 2009
The day of love potions that actually work is coming, says a prominent neuroscientist who expects we'll also see a time when genetic screening can help us prevent some disastrous marriages.

The chief ingradient of these potions is most likely to be oxytocin. There's a catch, though. Chemistry works in both directions, Larry Young says, and if one potion can build love, another one may destroy it.
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The Bard was right on cue when he wrote these lines
Fetch me that flower; the herb I show'd thee once.
The juice of it, on sleeping eyelids laid,
Will make or man or women madly dote
Upon the next live creature that it sees.
Fropper being a social networking site - love and friend ship are the two most encountered emotions overtly. Puppy love, lusty love, spiritual love, filial love, love of the lucre, love of GOD, ad infinitum …….. all are in abundance. Confronted with so much love I am often quite at sea ………… being quite lucky in gambling and ……..
I tried delving in to the physiological perspective of the issue …… but soon wandered off to other more pragmatic issues. I became quite giddy with so much love and my thoughts took a flight in all directions ( so if you find me disoriented or jumbled please bear with me). I jotted down some of my ideas and share them here.
The entire gamut of emotions that we understand and revere as love are simply an interplay of certain chemicals – No Big Deal. All things associated with human form and function has a physical, chemical and biological basis. But what has remained elusive for so long was the trigger – that one/ multiple points that initiated the whole process. The full biochemical pathway of love including the trigger mechanism will soon be elucidated and commercialised.
Love's reality, like beauty, is held solely in the eyes of the beholder. Like a movie still ‘it is that coincidence of anatomy, behavior, clothing, etc, etc.’ that initiates a specific chain of chemical reaction that leads to the conundrum of feelings, we identify as LOVE. Further, the continuance of love is dependent on conditioning oneself to initiate those specific biochemical reactions each time we behold our beloved. The growth and further expansion of love is dependent upon our capacity to condition our bodies to trigger the same set of reactions through a widening range of impulses associated at a very primal level with that initial 'movie still'. As a person progresses in love he develops the capacity to trigger this biochemical reaction at will – in a way he becomes addicted to the feeling and will generate it whenever he feels like it.
Failure in love is, therefore, a failure to evoke/sustain the same chemical reaction for the beloved. The love potions will take care of all these problems just be ready to bear the cost.
Love is the most commercialized emotion. Valentines Day is a multi billion business. Even as the economy crumbled Valentine's Day celebration 2009 generated some $14.7 billion in retail sales in the US alone. The Global Love Corporation has set a target of 308.9 trillion dollars for the Valentines Day celebrations 2015.
The whole gamut of love potions may soon be available as shots, nasal sprays, fogs and mists to be used by married couples, dating couples, love sick,............ to fall in and out of love. God men, religous leaders, movies stars and neta jis may find the fogs and mists extremely helpful in their business. The possibilities are really mind boggling.
I have made up my mind to invest in the venture-capital funds backing such research ....... my advise to all of you ........ do not miss this oppurtunity to become rich ..... Love will follow.
Ishq will no longer be an 'aag ka dariyaa and doob ke jaana' stuff. Gaalib will finally be proved wrong.
Happy days ahead!!
LOVE U ALL!! 