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Posted on: Nov 20, '08


 IS WEST ONLY ABOUT PIZZA HUT OR COCACOLA ??

         
   
These  two  products  have  invaded each  and  every  country and mind so  hard they  have become  the  synonym or  representative  of    western  culture . Whenever you  think of  west , CocaCola and Pizza Hut,  these  two products always  come into  your  mind . 

 So  many  days , womens'  day , mens' day , valentines'day , this  day  and  that  day . Probably  even  there in  the  west or to be  more  specific in the  great United  States  of  the  America , they  wouldnt be  celebrating  these     umpteen   days  with  so  much  zeal and  fervour as  we  do them  here . 

Well there is  no  harm  as  such in celebrating these  days . But  has  anyone  ever  thought , is  western  culture only  about these ? What  have  they  done ? What   has  gone  into these  products  that  has  made  them  so  popular world  over ?? Why dont  we  try  to  emulate  those " whats " ??

Their  market  research , product  research , marketing techniques , customer care    etc  etc  . What  are  the  qualities  which  make  them superior  to  us ? These  points  should be  our  food  for  thought and  not  Pizzas  and coke our  food .  We  should  not  remember  the  different  days , but  should  remember the  good  aspects of  their  work  culture !  

Is  it  that  they  are  more intelligent  , more  knowledgable , 
or more  informed  than us  ?? The answer  is  a  BIG  NO  !!! 

Then what makes  the  big  difference ??

These are  very  simple  behavioural aspects but  very significant in daily  life , which  makes them more  successful  than us ! 

I will confine  myself  only to those aspects  of the west which we need as an individual to have  an equally  good  and  efficient  work  culture . If  we  can have better human resources , the system  will itself improve !

THE  ASPECTS  OF  WESTERN  CULTURE , WE  SHOULD  FOLLOW : 

Discipline : The  first  and  foremost quality is  their disciplined  way  of  living . The  respect  for rules and  order.In their  personal  life , in their professional  life  and  in their  social  life , evrywhere they have  this  orderliness . Punctuality follows  from  a  disciplined  approach  only . Their respect  for queue formation is  also  the  result of their  disciplined  approach ! No need  to  say  where we stand  with  respect  to these two issues , very  trivial  in  our opinion , but  in fact  they  go  a long  way  in establishing  a  good  work  culture and  an  efficient  system !

Commitment :    Their level  of  commitment to a  job is  remarkable . If  you entrust  something  to  them , they will see to  it that  it  reaches  its  logical end . No  excuses , no  shirking ! This  sense  of  commitment is visible  at  all levels , personal , corporate or  country ! Everyone is  commited  to  their role in the  system ! 

Honesty  :     Contrary  to  general thinking , they are  more  honest  and  simple  in  their  day to  day  life . This  reflects  in their  system ,which  is  very  transparent .. Level  of  corruption at personal , corporate or  country level is  far  far  less as compared  to  what  we  have ,! 

Corruption   is the  order  of  the  day here ! An  honest  man is  an exception here  than  a rule!

Team work : Their  tendency  to  work as a team  and in a  team is marvellous . Individually we  may  be more qualified , more knowledgable , more  intelligent but  when working  as  a  team , we  fail  miserably ! The  reasons  behind  this  tendency  are  many ! The  team  does  not  benefit from  our  individual qualities . Rather we  use  them  to bring  the  team  down !!

Dignity of  labour :  This  is  probably  the  most  important difference  between  the  two  cultures ! No  one  should  be  looked  down upon for  what he  does ! We  should  not  be  ashamed  of working  with  our  own  hands  if  need  be  ! We abhore  the  idea of  physical labour ! We go  on teaching  our  children  that physical work  is  the  most  demeaning  thing ! 
We  shun  hard  work . We  want easy  life . No  country can  be  built in  bed  of  roses . You  have to remove  the thorns  too, and  take  pains !!

In a  nut  shell I  have  tried  to emphasise  the  main aspects  of    western  culture which  sets  them  apart from  us  and makes  them  highly  prosperous and materially  advanced nations ! 

FOLLOW  THE  QUALITIES  OF  MEN BEHIND PIZZA  HUT AND  COCACOLA !

BRING  THE  WORK  CULTURE   WHICH  MADE  THESE PRODUCTS  SO  POPULAR  AND  NOT  THE  PRODUCT  !!!!!!! 



Tags: work culture, honesty, discipline, commitment !




Comments  [ 58 Comments ] [ Post your comment | Subscribe (?) ]


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sonikudi37 said:
and independent thinking from ver early age.
also no pressure by parents to choose professions like doctor, engineer etc.

December 08, '08


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indira2008 said:
Yes,this is a very great culture.Ifeel very lucky to join this blog.


December 03, '08


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indira2008 said:
Yes,this is a very great culture.Ifeel very happy to join this blog.Thank you

December 03, '08


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niteshcrezy said:
its realy nice......

December 03, '08


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manisha_bhattacharya said:
Great mindset Avinash! Indeed the need of our times!

December 01, '08


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whirlwind2000 said:
Thanks a lot Rajiv , Mjosh ,Sayed for your comments !

Chiktu , when I say that follow these qualities of western culture , I dont mean just do it as they do ! What I mean to say that if at all you want to import something from there import these things rather than their goods or the outward pomp and show !You have very rightly pointed out about our small scale industries where already the work culture is better .
And these qualities which I have enumerated are very general ones , you need them anywhere in your life .
Thanks again for your interest shown !!





December 01, '08


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Chiktu said:
This culture as u say has evolved around industries nd a recent phenomena than India which is an ancient culture nd has evolved thus around small scale industry. Well India also has simmillar culture now atleast in cities and where ever there aren't strong unions, the work culture is same. So I do not agree that we hv 2 bring th culture here.

First of all why is there th need 2 import a culture when we hv a rich culture already. Its the queing that has to improve. People in the cities r punctual, but not in the small cities or villeges, because they don't have to. The complacancy of the Indian mind has to change. That means, we will hv to loose th happiness that is purely Indian nd b unhappy nd after money like westerners. Moreover, the work culture as described is mixed just like any other country nd can not b taken as ideal. The Pizza hut is generally favored by rich people cause,the price will encompass two full meals for an entire family in India.

December 01, '08


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sayed333 said:
HI
OK


November 30, '08


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mjosh said:
GOOD, THAT'S THE WAY IT SHOULD BE
GIVE MAXIMUM PUBLICITY TO THIS ARTICLE
BEST OF LUCKS

November 29, '08


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rajvirgo9532 said:
yes it's true

November 27, '08

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