Hai Parag realy very good, Keep it up and please think and take good steps. you can discussed some one who is expereance in beer, first you go for market impermation then only you get ,what is the requirement of peoples and what to do. And one more thing its depend on product Name and type of marketing Advartegment also, at beging you must take product awereness through any POP Material,media, ODs
I have 12years experiance in IML,& Beer, wine marketing experiance if you need any more you can touch with me,
Best wishes.